Sales Playbook

Pipeline management that works

• Sales Cycle Length: How to Accelerate Your Revenue Pipeline

  If you've noticed your deals taking longer to close lately, you're not alone. The average B2B sales cycle in 2024 was 25

  4 min read

• Sales Activity Tracking: Your Pipeline's Secret Weapon

  Why Sales Activity Tracking Matters More Than Ever Here's a reality check for sales leaders: only 28% of sales reps hit

  4 min read

• Sales Rep Productivity Metrics That Actually Drive Revenue

  If you're tracking the wrong sales rep productivity metrics, you're essentially flying blind. Sure, you might see lots o

  4 min read

• Pipeline Coverage Ratio: Your Revenue Forecasting Compass

  Every sales leader has experienced that sinking feeling mid-quarter: realizing there aren't enough deals in the pipeline

  6 min read

• Maximizing Sales Rep Productivity Through Pipeline Management

  Sales reps today face a sobering reality: they spend only 30% of their time actually selling, while admin work, internal

  4 min read

• Sales Territory Planning: Your Blueprint for Pipeline Success

  Picture this: two equally talented sales reps on your team, both with the same training and product knowledge. One consi

  5 min read

• Multi Touch Attribution Model: Your Pipeline's Secret Weapon

  Picture this: Your sales team just closed a $50,000 deal. Your CEO asks the inevitable question—which marketing campaign

  5 min read

• Pipeline Management: The System That Actually Works

  Most sales pipelines are fiction. Deals sit in stages they left months ago. Probabilities are guesses. Forecasts are hopes dressed up as predictions.

  11 min read

• Sales Scripts That Don't Sound Like Scripts

  Every salesperson knows scripts are necessary. Every buyer knows when they're hearing one. The goal isn't to eliminate scripts—it's to make them inv

  11 min read